Feb 09 2009
Google Shadow – PPC With Direct Linking
Google Shadow is a software tool that lets you create multiple ads using various keyword combos. It outputs the data in the correct format to export to Yahoo, MSN and Google. The ad groups have split test ads and also keyword tracking variables.
Google Shadow’s creator, Tim Houston, only ever uses direct linking without landing pages, without link cloaking, without iFraming. He also makes plenty of mistakes like not using negative keywords or doing any keyword research. In some cases he does not even track to keyword level. Huh? Yes, the system Tim uses is SO simple it only requires a starting budget, a calculator, some ACTION and determination.
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