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According to the VRG 2008 Poll, approximately 5% of females aged 18-34 identify themselves as vegetarian. A full 12% of this demographic claims to not eat meat (but will still eat poultry and/or seafood). This has led to many restaurants developing menu items that cater to this lifestyle choice. Many manufacturers of nutritional supplements (like YOR Health) have developed products that cater to this demographic, intentionally or not.

According to the Vegetarian Times’ editor in chief, “The vegetarian sector is one of the fastest-growing categories of food publishing. It is a dedicated group of consumers that is growing daily.” YOR Health agrees. The rising number of vegetarians supplementing their diet with YOR Health nutritional products is higher now than at any other point in the company’s history, if anecdotal evidence is to be believed. This is probably the case, as vegetarianism itself is practiced by continually growing segment of the population.

YOR Health provides a comprehensive alternative lifestyle system of nutrition for vegans and vegetarians alike. According to recent surveys performed by the Vegetarian Resource Group (VRG), a full 3% of U.S. adults indicated that they never eat meat, poultry or fish/seafood (VRG 2008 Poll). For individuals who fall into this minority, maintaining proper nutrition and health poses uncommon difficulties.

3% of the U.S. adult population equates into six to eight million adult vegetarians within the United States. It is common knowledge that a nutritious diet requires a certain degree of proteins that are most readily available through meat, poultry and seafood. Therefore, it becomes increasingly important for vegetarians to supplement their diet to ensure that proper levels of proteins are being consumed. YOR Health provides a full product line that can really help supplement a diet that does not include meat.

On top of identified vegetarians, there are an additional 22.8 million Americans who follow a “vegetarian-inclined diet.” Data collected by the Harris Interactive Service Bureau in 2008 also indicates that an additional 5.2% of the population is “definitely interested” in following a vegetarian based diet at some point in the future. YOR Health hopes to provide a healthy nutritional option for these people.

As explained by Vegetarian Times’ vice president and publisher, “A vast number of people are seeking to reduce their meat intake, creating a rapidly growing market for all things vegetarian.” This certainly seems to be the case, and YOR Health hopes to assist in the trend towards health by offering top-of-the-line nutritional products to any and all persons attempting to improve their lifestyle by way of improving what they eat.

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