Aug 26 2009
Raymond Aaron Says Don’t Let Internet Marketing Messes Interfere With Success
Best-selling author and personal success coach offers a pretty simple piece of advice: clean up your messes. Seems pretty obvious and unhelpful, right? Well the way he shows you to go about cleaning up is priceless: make it easy. How do you make Internet marketing easy? Break it into steps and get rid of binary concepts. An example of a binary concept is success/failure. If you don’t have complete success, then you must have failed. A lot of people use this strategy when setting business goals, but all it does is hinder you. Break your goals down into small little pieces and you’ll clean up messes much easier.
For example, let’s say that one of your websites is a mess of broken links, un-optimized content, and an unorganized navigation structure. Well, let’s break it into pieces so you can clean it up. First, a small easy piece is to optimize one article. It’ll take you only a few minutes to put a keyword in the title and edit a few paragraphs to naturally include that keyword. There, done. By not getting hung up on the idea of having a “perfect” website, with the binary opposite being “unperfect” and therefore bad, you are able to make real, tangible progress. And it only takes you five minutes or less at a time.
>> Here’s a great free interview on goal setting at Internet Marketing Speed
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