Apr 05 2010
Copywriting Tip from John Carlton
You’d probably want to know how a seasoned copywriter like John Carlton comes up with his killer headlines so you can use the same technique in writing. Well, John reveals in his Freelance Copywriting Course that he does all the preliminary work like researching and making an outline with bullets of information before crafting the headline. But in between the outline and the headline, John likes to take a nap for a few minutes and assures himself that when he awakens, the words of the killer headline will come to him. Works like magic. And others have used this technique as well.
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